We take a strategy-first approach to content and social media marketing, building clear, intentional systems that align topics across platforms and channels so your brand shows up consistently, professionally, and with purpose over time.
Strategic Content that builds trust
Our mission is to simplify modern marketing for business owners by creating clear, strategic systems that support visibility, trust, and sustainable growth.
our mission
I built my business around efficiency, clarity, and doing things the right way the first time. I help business owners step out of the day to day demands of social media marketing so they can focus on what they do best.
I’m Liz, a mom, business owner, and big believer in systems that save time and sanity.
Most business owners know they need to show up online, but keeping up with content can start to feel like a full-time job. Posting, trends, staying visible… it adds up fast. And without a clear strategy, content can feel more noisy than helpful.
That’s where we come in. At On Trend, we focus on clarity first. Clear messaging, organized systems, and intentional content that works together across platforms. Nothing is random. Everything has a purpose.
We’re not here to make you louder. We’re here to make you clearer.
When your content is aligned, your brand becomes easier to understand, easier to trust, and easier to grow.
You keep doing what you do best. We’ll take the planning, strategy, and execution of your marketing off your plate so your time and energy stay where they matter most.
THAT BUILDS TRUST, INCREASES VISIBILITY, AND SUPPORTS LONG-TERM BUSINESS GROWTH
WE KNOW YOU WANT
STRATEGIC DIGITAL MARKETING
get to know the team
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AVERY CROW
Senior Account Manager
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Alli Carroll
Senior Account Manager
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Liz MCshane
CEO & Founder
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HANNA LEE
CREATIVE DIRECTOR
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MORGAN ERICSON
SENIOR EDITOR
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RUTH DAVIDSON
PHOTOGRAPHER & VIDEOGRAPHER
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scout streiter
PUBLIC RELATIONS MANAGER
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ANNA RICHT
SENIOR ACCOUNT MANAGER
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Aidan kane
WEBSITE DEVELOPMENT
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AVERY CROW
Senior Account Manager
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Alli Carroll
Senior Account Manager
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Liz MCshane
CEO & Founder
Yellowstone
fav tv show
"Not my monkey"
CATCH PHRASE
Can do the worm (only reserved for special occasions)
Hidden Talent
1 Wing 2
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Liz McShane is the founder of On Trend Creative Studio and a professional photographer and videographer.
She blends creative direction, visual storytelling, and strategy to help brands grow through high-impact content.
ceo, creative director
Liz mcshane
I don't watch much TV because I'm always on the go, but I listen to music all day long and love all genres
fav tv show
"I'm not there yet."
CATCH PHRASE
Accidentally good at March Madness
Hidden Talent
3 Wing 4
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
At On Trend, I focus on driving real results through thoughtful, strategic content. From identifying trending audio to refining the small details, I take the time to fully embody each brand’s voice and vision. I’m especially passionate about creating short-form content that feels authentic while still performing at a high level, acting as a true extension of my clients’ businesses.
senior account manager
Alli carroll
Dancing with the Stars
fav tv show
Probably thinking about my next trip
CATCH PHRASE
Secretly good dancer
Hidden Talent
1 Wing 9
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Avery is a University of Georgia alum who loves working with people and bringing ideas to life through creative content. At On Trend, she helps business owners grow brand awareness and revenue through intentional, engaging strategy.
senior account manager
Avery crow
Learn More
HANNA LEE
CREATIVE DIRECTOR
Learn More
MORGAN ERICSON
SENIOR EDITOR
Learn More
RUTH DAVIDSON
PHOTOGRAPHER & VIDEOGRAPHER
Dawson's Creek
fav tv show
"Why, hello there!"
CATCH PHRASE
Pretty skilled at Just Dance!
Hidden Talent
2 Wing 1
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Hi! I’m Ruth, and I’m so excited to be part of On Trend. I focus on capturing high-quality video and audio and making sure every technical detail is dialed in.
I love creating a collaborative experience and content our clients are proud to share.
photographer & videographer
ruth davidson
Anything Bravo
fav tv show
"Fun, right?!"
CATCH PHRASE
I can sing!
Hidden Talent
8 Wing 2
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
I focus on editing client reels once footage is captured, working closely with our account managers to ensure each video is polished, strategic, and aligned with current social media trends and platform updates.
I love helping create content our clients feel confident and excited to share.
Senior editor
Morgan Ericson
The Summer I Turned Pretty
fav tv show
“Okay, one more time just in case.”
CATCH PHRASE
Can find anywhere without a map
Hidden Talent
3
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
At On Trend, I focus on filming content and coordinating shoots with clients. I help ensure filming days run smoothly, capture strong on-brand content, and make clients feel comfortable on camera. I love building relationships and supporting clients by making the process easy and watching their confidence grow.
creative director
Hanna Lee
Learn More
SCOUT STREITER
PUBLIC RELATIONS MANAGER
Learn More
Anna richt
SENIOR ACCOUNT MANAGER
Learn More
Learn More
aidan kane
WEBSITE DEVELOPMENT
Friday Night Lights
fav tv show
"Trust the process."
CATCH PHRASE
Parallel parking on the first try
Hidden Talent
3
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Anna is an Account Manager at On Trend Creative Studio, where she partners with clients to shape thoughtful, strategic content that supports real business goals.
She focuses on creative direction, refining ideas, and keeping projects moving with clarity and intention. Anna loves being a steady point of support as client visions come to life.
Senior account manager
anna richt
The Office
fav tv show
"Does anyone want to get a coffee?"
CATCH PHRASE
Loves puzzles and doing them with family
Hidden Talent
2
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Scout focuses on PR initiatives for On Trend clients, including pitching to relevant businesses and publications, coordinating influencer partnerships, and organizing strategic giveaways.
She also manages client newsletters to ensure every PR effort is intentional, cohesive, and aligned with each client's goals. Scout loves helping brands grow their visibility, focusing on authenticity and impact.
public relations manager
scout streiter
Peaky Blinders
fav tv show
“Yeah that sounds doable.”
CATCH PHRASE
Really good at tic-tac-toe.
Hidden Talent
5
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
At On Trend, Aidan builds polished online presences that drive visibility and instill trust through a combination of SEO, design, and technical expertise.
He specializes in turning client visions into functional, high-performing websites that are built for long-term success.
webSITE developMENT
aidan Kane
Yellowstone
fav tv show
"Not my monkey"
CATCH PHRASE
Can do the worm (only reserved for special occasions)
Hidden Talent
1 Wing 2
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Liz McShane is the founder of On Trend Creative Studio and a professional photographer and videographer.
She blends creative direction, visual storytelling, and strategy to help brands grow through high-impact content.
ceo, creative director
Liz mcshane
Dancing with the Stars
fav tv show
Probably thinking about my next trip
CATCH PHRASE
Secretly good dancer
Hidden Talent
1 Wing 9
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Avery is a University of Georgia alum who loves working with people and bringing ideas to life through creative content. At On Trend, she helps business owners grow brand awareness and revenue through intentional, engaging strategy.
senior account manager
Avery crow
I don’t watch much TV because I’m always on the go, but I listen to music all day long and love all genres
fav tv show
“I’m not there yet.”
CATCH PHRASE
Accidentally good at March Madness
Hidden Talent
3 Wing 4
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
At On Trend, I focus on driving real results through thoughtful, strategic content. From identifying trending audio to refining the small details, I take the time to fully embody each brand’s voice and vision. I’m especially passionate about creating short-form content that feels authentic while still performing at a high level, acting as a true extension of my clients’ businesses.
senior account manager
Alli Carroll
Dawson's Creek
fav tv show
"Why, hello there!"
CATCH PHRASE
Pretty skilled at Just Dance!
Hidden Talent
2 Wing 1
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Hi! I’m Ruth, and I’m so excited to be part of On Trend. I focus on capturing high-quality video and audio and making sure every technical detail is dialed in.
I love creating a collaborative experience and content our clients are proud to share.
photographer & videographer
ruth davidson
Anything Bravo
fav tv show
"Fun, right?!"
CATCH PHRASE
I can sing!
Hidden Talent
8 Wing 2
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
I focus on editing client reels once footage is captured, working closely with our account managers to ensure each video is polished, strategic, and aligned with current social media trends and platform updates.
I love helping create content our clients feel confident and excited to share.
Senior editor
Morgan Ericson
The Summer I Turned Pretty
fav tv show
“Okay, one more time just in case.”
CATCH PHRASE
Can find anywhere without a map
Hidden Talent
3
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
At On Trend, I focus on filming content and coordinating shoots with clients. I help ensure filming days run smoothly, capture strong on-brand content, and make clients feel comfortable on camera. I love building relationships and supporting clients by making the process easy and watching their confidence grow.
creative director
Hanna Lee
Friday Night Lights
fav tv show
"Trust the process."
CATCH PHRASE
Parallel parking on the first try
Hidden Talent
3
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Anna is an Account Manager at On Trend Creative Studio, where she partners with clients to shape thoughtful, strategic content that supports real business goals.
She focuses on creative direction, refining ideas, and keeping projects moving with clarity and intention. Anna loves being a steady point of support as client visions come to life.
Senior account manager
anna richt
The Office
fav tv show
"Does anyone want to get a coffee?"
CATCH PHRASE
Loves puzzles and doing them with family
Hidden Talent
2
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
Scout focuses on PR initiatives for On Trend clients, including pitching to relevant businesses and publications, coordinating influencer partnerships, and organizing strategic giveaways.
She also manages client newsletters to ensure every PR effort is intentional, cohesive, and aligned with each client's goals. Scout loves helping brands grow their visibility, focusing on authenticity and impact.
public relations manager
scout streiter
Peaky Blinders
fav tv show
“Yeah that sounds doable.”
CATCH PHRASE
Really good at tic-tac-toe
Hidden Talent
5
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
At On Trend, Aidan builds polished online presences that drive visibility and instill trust through a combination of SEO, design, and technical expertise.
He specializes in turning client visions into functional, high-performing websites that are built for long-term success.
webSITE developMENT
aidan Kane
Outer Banks
fav tv show
John 4:12: God lives in us
CATCH PHRASE
I can play the ukelele.
Hidden Talent
3
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
I help bring creative visions to life behind the scenes by supporting shoots and keeping everything running smoothly during filming.
I love creating content that helps clients feel confident in their brand identity.
Content creator
Addy osiecki
Outer Banks
fav tv show
John 4:12: God lives in us
CATCH PHRASE
I can play the ukelele.
Hidden Talent
3
Enneagram
fun facts about me fun facts about me
fun facts about me fun facts about me fun facts about me FUN FACTS ABOUT ME FUN FACTS ABOUT ME FUN FACTS ABOUT ME
I help bring creative visions to life behind the scenes by supporting shoots and keeping everything running smoothly during filming.
I love creating content that helps clients feel confident in their brand identity.
Content creator
Addy osiecki
While working as a brand photographer, Liz noticed a recurring problem. Businesses had great visuals, but no clear strategy behind how their content was planned or managed.
2022
the early days
On Trend grew to manage 30+ social media clients across the country, supporting established businesses with strategic, system-based marketing designed for clarity, consistency, and long-term visibility.
2024
strategic growth
On Trend expanded to include a professional production team, elevating long-form video and high-end talking head content for brands focused on credibility and visibility.
2025-2026
Professional Expansion
